Sevonne Cohen, 29, hospitality industry
Bloom Field, Ruchama 12, 972-8-518-0124
In June, this design concept shop arrived in Noga, solidifying the neighborhood’s of-the-moment status and elevating the city’s retail scene. “Tel Aviv is ready for this kind of boutique,” says Sevonne Cohen. “This city embraces the new.” Here reclaimed timber-and-steel bookcases, salvaged wooden trunks and a 1960s-era tripod-turned-lamp sit alongside locally designed summer dresses and jewellery, rotating artwork and a stack of vintage magazines. “There’s nothing else like this,” adds Cohen.