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The President of Audi Canada on Focus and Gummy Bears

Daniel Weissland shares advice on success and failure for the modern business traveller.

Daniel Weissland

Daniel Weissland first joined Audi on an internship in 1999, just as the automaker was beginning to rival the established premium car brands in North America. During that time he met his wife, Ferana, in Toronto, from where he now heads up Audi’s Canadian operations, bringing their autonomous driving systems and connected cars to drivers across the country.


1. My go-to app is Chess Time. I play to relax during flights.

2. My eureka moment was realizing that eureka moments don’t just happen. You have to step out of your comfort zone.

3. Best place for a business lunch My desk. I skip lunch and make it through the day with gummy bears and chocolate. I normally use lunchtime to get things done before my next meeting.

4. What I had to learn on the fly To give my team members freedom in their work. A team is much stronger when it is aligned and working together.

5. In business, now’s a good time to drive change and explore new technology.

6. The biggest risk I ever took was leaving my job with the Deutsche Bahn, 25 years ago. I went back to university in industrial engineering, and later got my MBA. You have to take risks to succeed.

7. My business mantra Focus, focus, focus. It’s important to be agile and flexible, but always stay focused on what you want to achieve.

8. In my carry-on, you’ll find an iPhone charger, a set of Bose noise-cancelling headphones and, of course, the latest edition of Auto Motor und Sport.

9. I always listen to our customers, when they applaud as well as when they criticize.

10. Window or aisle? Window. It allows you to see the world from a different angle.

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BUSINESS TRAVEL    

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