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How to Pack Like Lululemon's Eric Petersen

The Lululemon executive on how to stay fit while travelling.

Eric Petersen

Eric Petersen’s business partners are used to his invitations to train at Kitsilano Beach – not far from his office in Vancouver – or to jog in London’s Hyde Park before a meeting. As Lululemon’s senior vice-president of global brand and community, Petersen leads strategic partnerships and develops relationships with athletes and ambassadors around the world. We caught up with him after a four-month sabbatical, which took him to Croatia and Italy for some sailing, kiteboarding and cycling.

Scrunch, roll, fold or stuff?
Lululemon clothes usually don’t wrinkle so I’m a folder, except for certain shirts, my blazer and my sports coat, which I roll.

How do you explore a new city when you’re travelling for work?
If I have the time, I try to walk or bike everywhere so I can see what’s going on from a shopping perspective. It’s hard to get a feel of what people are wearing when you’re in a taxi.

What do you look out for?
I keep an eye on the bags people are carrying, the coffee cups they’re holding and which restaurants are busy. In the morning, I’ll note how many people are coming from yoga and how many people are wearing suits. It allows me to figure out if the neighbourhood is a big shopping district or if it’s an up-and-coming area.

How do you stay fit while travelling?
If I’m working, I take a class or go on a hike, usually with employees from our stores. These are the best kinds of meetings – if you sweat with someone, you’re more likely to have a relationship with them. Everyone is a bit more at ease after you’ve seen each other in workout clothes.

What’s your favourite city to be active in?
Los Angeles, on the beach, anywhere from Santa Monica all the way down to Hermosa and Redondo. Class-wise, I’ll do whatever is relevant in the city I’m in. In L.A., that means yoga or spin.


What's in the bag of Eric Petersen

01 TOILETRIES
This personalized Le Labo Rose 31 Shower Gel was in my room at the Fairmont Pacific Rim. It says “Mr. Eric Petersen” on it, which I didn’t notice right away, but once I did, I pocketed as many of them as I could.

02 PANTS
Lululemon ABC Pants are like a little black dress for men. I can wear them to a board meeting or a fancy dinner, or I can bike across town in them.

03 T-SHIRT
The Lululemon Metal Vent Tech Short Sleeve dries fast and doesn’t smell thanks to the silver in the thread. I pack one and get three days of workouts in it before a wash.

04 PASSPORT HOLDER
“Full cheetah” is an expression from American entrepreneur Seth Godin. It means getting the most out of everything. I’ve committed to going full cheetah for the rest of my life, so I have it on my passport holder to remind me.

05 READING MATERIAL
Mountain Life, Outside and Men’s Journal are my go-to airplane reads. And Legacy by James Kerr is the first book I’ve highlighted in years. It’s about the All Blacks, the New Zealand rugby team, and how they established a culture that everybody bought into. I bought 15 copies and passed them out.

06 WALLET
These Freitag wallets are minimalist and small, so I’m forced to think about what is really important to me. They’re made from recycled materials and I have them in red, silver and orange, so they’re easy to spot in my bag.

07 GOGGLES
I bring goggles and a cap because, whether it’s a hotel pool or there’s open water nearby, I always like to be prepared for a swim.

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