Air Canada unveiled a bold and sleek new livery for its fleet of aircraft at simultaneous top-secret events in Toronto, Montreal and Vancouver. The overhaul, carried out in partnership with Tyler Brûlé and Winkreative, also included stylish new employee uniforms from Christopher Bates and a new on-board menu by chef David Hawksworth. These changes come at an auspicious time for both the country and the airline, as Canada celebrates its 150th anniversary and the airline turns 80.
The bold new look as seen on the belly of the Air Canada 787 Dreamliner.
Sleek new uniforms by designer Christopher Bates.
David Hawksworth and Véronique Rivest, Air Canada’s culinary partner and world-renowned sommelier.
Tyler Brûlé, chairman and CEO, Winkreative, and Ben Smith, president, passenger airlines, Air Canada.
The crowd inside the hangar just after the big reveal.