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Out of Office: Jeffrey Remedios

Notes for the modern business traveller from Jeffrey Remedios, president and co-founder of Arts & Crafts.

Jeffrey Remedios

Starting out as an intern in the promotions department, Jeffrey Remedios left Virgin Records as a director in 2002 to co-found the Toronto-based independent music company Arts & Crafts. As one of nine insiders reshaping the future of the music biz according to Rolling Stone, A&C is now home to big-name bands like Broken Social Scene, Feist and the Darcys.

1. Window or aisle? Window, so I’m away from the hustle and bustle.

2. My eureka moment was when I first heard Broken Social Scene’s album You Forgot It in People. I quit my day job, pitched Broken Social Scene’s Kevin Drew and Arts & Crafts was born.

3. In business, now’s a good time to connect with our fans. Musicians don’t have to speak through the media to get their message across anymore: The connection is immediate and direct.

4. My business mantra If not now, then when? If not me, then who?

5. In my carry-on you’ll find A Muji notebook, my TMA-1 headphones and lip balm.

6. Always listen to reggae and Sam Cooke.

7. What I had to learn on the fly That a little part of every day is always going to be on the fly.

8. Best place for lunch I love Toronto’s Arepa Café for Venezuelan. Try the Reina Pepiada, a grilled cornmeal arepa stuffed with roasted chicken, red onion, avocado and coriander.

9. My go-to gadget My iPhone first, then my BlackBerry.

10. The biggest risk I ever took was leaving my job to start Arts & Crafts. Risk is simply probability times cost. Every day I’m balancing one against the other.



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