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The Founder of Dining App Ritual on Failure and Success

Former Google employee Ray Reddy on taking risks and the best place for a business lunch in Toronto.

Ray Reddy

In 2014, former Google employee Ray Reddy founded Ritual, an app designed to simplify takeout everywhere from buzzy restaurants to small coffee shops by allowing you to order, then head straight to the front of the line for pickup. Launched in Reddy’s home base of Toronto, Ritual is now in major cities across the United States with plans to expand to Europe in the next year.

1. My go-to app Google Calendar is my life support Monday to Friday.

2. My eureka moment was when a bartender in London remembered my drink order on my second time in. I thought, with technology, every experience with a business could feel this personal.

3. Best place for a business lunch Maman, in Toronto. It’s a French bakery with daily specials, and I’m always game to try a new sandwich or salad.

4. What I had to learn on the fly How to fail. When you’re young, you define success as the avoidance of failure; now, I see it as a necessary element to success.

5. In business, now’s a good time to join a start-up. Even if it doesn’t succeed, the growth you get is exponential.

6. The biggest risk I ever took was starting my first company, an events listing website, when I was in high school. It gave me the experience and confidence to start more businesses.

7. My business mantra You don’t have to be the smartest person if you’re willing to work twice as hard.

8. In my luggage, you’ll find the bare minimum. Just a couple changes of clothes, my phone and laptop in a backpack.

9. I always listen to my wife. Her instincts are the best of anyone I know. With little context, she helps make sense of a lot of situations for me.

10. Window or aisle? Short trips, aisle; the window on long trips, so people can get up without disturbing me.



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