Travel Habits
When travelling, you prefer…

• The beach (23%)
• Cultural activities (23%)
• Adventure (18%)
• Shopping (12%)
• Cuisine (10%)
• Spa / wellness (3%)
• Skiing / snowboarding (1%)
• Other (10%)
Number of trips taken annually

• 0 to 5 ( 71%)
• 6 to 10 (17%)
• 11 to 15 (4%)
• 16 to 20 (3%)
• Other (5%)
Number of languages you can say “thank you” in

• 1 language (3%)
• 2 languages (16%)
• 3 languages (27%)
• 4 languages (22%)
• 5 or more languages (32%)
Your main source of travel information

• Websites (63%)
• Travel guides (16%)
• Word of mouth (13%)
• Magazines (4%)
• Other (4%)
You see yourself as…

• An adventurer (49%)
• A luxury seeker (38%)
• Other (13%)
You never leave home without…
• My wife
• Toothpaste
• Everything that can fit in one suitcase
• Coffee
• My saxophone
• Some cash for a glass of something bubbly
• My pillow
• An extensive packing list
• Pepto-Bismol
• An inexpensive watch
Your most memorable travel moment
• “Being serenaded at my hotel window in Scotland.”
• “Swimming in an infinity pool above a rice field in Bali.”
• “Breaking my sandal in Seville during an impromptu soccer game with a lime and riding piggy back for the rest of the night.”
• “Riding a camel into Timbuktu by moonlight.”
• “Wandering around in Japan, where everyone is as short as me.”
• “The friendliness of people in Mississippi.”
• “Eating crêpes on the wharf in Naxos, Greece.”
• “Making a perfect first downhill run at Whistler Blackcomb.”
• “Hot-air ballooning above the Masai Mara National Reserve with my son.”
• “Kissing my wife at the Campo de’ Fiori in Rome.”
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