City Guide

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W London-Leicester Square Hotel

This shiny, glassy W has service and good times at its heart, exemplified by the Whatever/Whenever service (a 24-hour concierge that grants your every wish). Handsome people mingle at the cocktail lounge and the jewel-box of a nightclub, Wyld Bar, while the rooms borrow some of the modular, cheeky design of pod-style hotels - except bigger, of course.

10 Wardour St., 44-20-7758-1000,

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