Seoul, Korea

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Seoul’s current status as a global cultural force is so major – K‑pop, K‑beauty, K‑dramas – there’s a word for it: hallyu (Korean Wave). But these blockbuster exports only scratch the surface: On the ground, explore the city’s exciting contemporary art, trend‑making street style and food and drink scene (hipster design cafés included).

Due to COVID-19, please contact businesses directly to determine their current business operations before travelling.

Where to stay

The Shilla Seoul
For the fine dining
Rakkojae Seoul
For the tradition
JW Marriott Dongdaemun Square Seoul
For the architecture
Four Seasons Hotel Seoul
For the central location
Grand Hyatt Seoul
For a resort getaway

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