London, United Kingdom

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Welcome to Cool Britannia 2.0: Art spaces are launching seemingly by the month, joining recent additions like the V&A Photography Centre, the Queen’s Diamond Jubilee Galleries and Damien Hirst’s Newport Street Gallery, which sparked a renaissance south of the river. Fashion enthusiasts have more to explore, with the East End going glam and West London getting hipper – and the soon–to–open Crossrail (Elizabeth line) will take you everywhere quicker.

Due to COVID-19, please contact businesses directly to determine their current business operations before travelling.

Where to stay

  • The London Edition
    For a sophisticated stay
  • The Buxton
    For budget-friendly rates
  • The Standard
    For the decadent kitsch
  • Sea Containers
    For views of the Thames
  • Ham Yard Hotel
    For the interior design inspiration
  • The Beaumont
    For the refined glamour