Since 1992, Première Moisson has pioneered artisanal baking in Quebec, producing breads whose mere aroma can magically transport you to the Old World. But the secret behind these delicious breads – made to exacting standards from unbleached flours that are never chemically treated – is not magic: It’s based on quality, authenticity and expertise.
“For us, authenticity is the result of a multilevel process, and quality ingredients were always part of Première Moisson’s DNA,” says Manon Kirouac, director of marketing, communications and digital strategy, who also notes that sustainable development is essential to the company.