Over TAG Heuer’s 160‑year history, its watchmaking innovation has travelled far and wide, from timing the Olympic Games in 1920 to producing the original dashboard stopwatch for automobile racing in 1933 and being the first Swiss watch in outer space – when American John Glenn orbited the Earth three times in 1962 wearing a TAG Heuer timepiece on top of his spacesuit. It’s no surprise that the brand’s latest smartwatch can track, time and analyze your personal athletic endeavours with ease and precision. “Sport is at the heart of TAG Heuer’s DNA,” says Frédéric Arnault, the company’s strategy and digital director. “Heuer made the first wrist chronographs to measure performance, and we’re able to honour our heritage in this way.”
The recently released third‑generation TAG Heuer Connected is designed for work, leisure, sport – and, of course, travel. The stopwatch‑inspired timepiece, reminiscent of the TAG Heuer Carrera, comes in 45‑mm stainless steel or titanium and offers a range of per‑sonalization options: five different watch faces, as well as dial preferences and colours and interchangeable bracelets. All of your daily work and travel scheduling can be handled by Google’s Wear OS, and the watch features detailed tracking tools for golf, running and cycling with its built‑in GPS, heart‑rate mon‑itor, accelerometer and gyroscopic sensors – all connected to the company’s own proprietary apps.